You searched for: "happiness"

The results has been filter on Tags containing Tracking.
ANA has found 3 results for you, in 176 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

From ground up to the sky!

Imagine that you can see everything from the sky, imagine that you can track all the movements of the people in each city, imagine you crunch all the numbers, think how many decisions would help this data, imagine how outdoor media would transform...

Catalogue: Congress 2016: #WOW
Author: Daniel Cuende
September 22, 2016
×

Citation

Cuende, D. (2016a, September 22). From ground up to the sky!. ANA - ESOMAR. Retrieved June 24, 2024, from


https://ana.esomar.org/documents/from-ground-up-to-the-sky--8869


Research papers

The creativity factor as an important variable in the understanding of campaign effect

This paper is of interest to researchers and marketers involved in communication strategy - from the development of creative ideas to media planning and tracking: The ultimate goal of the study described in this paper is to demonstrate the value of...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Lene Hansen, Lorenz C. Andersen
Company: Nielsen
September 1, 1993
×

Citation

Hansen and Andersen (1993a, September 01). The creativity factor as an important variable in the understanding of campaign effect. ANA - ESOMAR. Retrieved June 24, 2024, from


https://ana.esomar.org/documents/the-creativity-factor-as-an-important-variable-in-the-understanding-of-campaign-effect


Research papers

Defining and tracking consumer expectations

We define and measure expectations as being what people ideally would like in terms of the discriminating attributes of the choice category. For relevance in the interpretation of expectations it is necessary to view them for the individual and also...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Miriam Comber, Ian D. Greig
Company: Maritz Research
September 1, 1992
×

Citation

Comber and Greig (1992a, September 01). Defining and tracking consumer expectations. ANA - ESOMAR. Retrieved June 24, 2024, from


https://ana.esomar.org/documents/defining-and-tracking-consumer-expectations