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Research papers

Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech

Can a study of biometrics help us to understand what boosts a person to make a financial decision? In this enthralling case, we explored the benefits of doing a systematic iteration with triple validation, where we mix attention prediction...

Catalogue: Latin America 2023
Authors: Alexis Brantes, Raphael Alex de Sousa, Lana Babii
Companies: CoolTool Inc, SURA Chile, qiip
April 25, 2023
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Citation

Brantes, Alex de Sousa and Babii (2023a, April 25). Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/biometric-cognitive-and-predictive-validation-in-agile-ux-for-a-colombian-fintech


Research papers

Selling advice instead of services

In 1973 at Amro Bank started a program specifically aimed at our own customers informing them that like in a supermarket, we are delivering different (financial) services. They were invited to make use of several more services: a savings account next...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: Pol Schevernels
June 15, 1979
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Citation

Schevernels, P. (1979a, June 15). Selling advice instead of services. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/selling-advice-instead-of-services


Research papers

Active information on investments (German)

The prerequisite for any market process is the communication between supplier and consumer. Communication in two respects: 1. In that the supplier is active in informing the consumer in line with the latter's requirements; 2. In that the consumer is...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: L. Bransch
February 1, 1975
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Citation

Bransch, L. (1975a, February 01). Active information on investments (German). ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/active-information-on-investments-german-


Research papers

Active information on investments

The prerequisite for any market process is the communication between supplier and consumer. Communication in two respects: 1. In that the supplier is active in informing the consumer in line with the latter's requirements; 2. In that the consumer is...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: L. Bransch
February 1, 1975
×

Citation

Bransch, L. (1975a, February 01). Active information on investments . ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/active-information-on-investments-