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Mckenna, Patwardhan and Goodfriend (1995a, June 01). Developing integrated forecasts in an increasingly complex, global pharmaceutical market. ANA - ESOMAR. Retrieved September 26, 2024, from
Biggs, H. (1994a, June 02). Systems determine markets. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/systems-determine-markets
Cooper, S. (1994a, June 01). How to optimise the go/no go decisions. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-to-optimise-the-go-no-go-decisions
Burrows and Dupasquier (1994a, June 01). Determining the price of a product in the pharmaceutical market. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/determining-the-price-of-a-product-in-the-pharmaceutical-market
Wilson and Garofalo (1994a, June 01). Prioritising strategies for an established brand. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/prioritising-strategies-for-an-established-brand
Leenders, Janszen and Wierenga (1994a, June 01). Structuring the marketing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/structuring-the-marketing
Volat and Goodwin (1994a, June 01). Traditional medical journal ad testing considerations for the Japanese market. ANA - ESOMAR. Retrieved September 26, 2024, from
Murgatroyd and Schoenfeld (1994a, June 01). Using the market to help the product team in the development process. ANA - ESOMAR. Retrieved September 26, 2024, from
Mcmaster and Cawte (1994a, June 01). Corevalues? in G.P.s' treatment of angina . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/corevalues-in-g-p-s-treatment-of-angina-