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Research reports

Report on qualitative research on Project 046

The objectives of this research were to examine consumer reactions to:1. 'Napoleon' and 'Josephine' advertisements for Kensitas, with the headline: 'The World 's most valuable coupon';2. A set of new coupon designs for Kensitas;3. Pack designs for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Report on qualitative research on Project 046. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-project-046


Research reports

Report on qualitative research on Omadine shampoo

The objectives of this research were to examine the viability of the introduction of an Omadine shampoo containing a natural ingredient into the Silvikrin New Natural Range of Shampoos. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Report on qualitative research on Omadine shampoo. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-omadine-shampoo-stage-1


Research papers

The resolution of problems of typology by the process known as "synthese dimensionnelle"

Two concepts of vectorial algebra serve as the bases of the "Synthese Dimensionnelle" process: 1. The concept of the POINT, of the space of points which is the affine of an N-dimensional vectorial space, for the representation of multidimensional...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Francois Canguilhem
November 1, 1968
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Citation

Canguilhem, J. F. (1968a, November 01). The resolution of problems of typology by the process known as "synthese dimensionnelle". ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-resolution-of-problems-of-typology-by-the-process-known-as-synthese-dimensionnelle-


Research papers

Psycholinguistic contributions to the problem of brand names

Of all the elements which make up the brand image of a product (advertising message, package, price, etc.), the name is perhaps the least scientifically analysed. Very often, no research is undertaken on the "suitability" of a name to a product; in...

Catalogue: The European Marketing Research Review 1967
Author: Fernando Dogana
August 1, 1967
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Citation

Dogana, F. (1967a, August 01). Psycholinguistic contributions to the problem of brand names. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/psycholinguistic-contributions-to-the-problem-of-brand-names


Research papers

Is the image concept of critical importance in modern market research?

This study deals with the question "Does a relationship exist between image and purchase behaviour (in certain product fields)" or more strictly speaking: "Can the image be used as a variable to forecast purchase behaviour?". The image is defined...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Andreas Winkler
August 1, 1967
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Citation

Winkler, A. (1967a, August 01). Is the image concept of critical importance in modern market research?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/is-the-image-concept-of-critical-importance-in-modern-market-research-


Research papers

Is the image concept of critical importance in modern market research? (German)

This study deals with the question "Does a relationship exist between image and purchase behaviour (in certain product fields)" or more strictly speaking: "Can the image be used as a variable to forecast purchase behaviour?". The image is defined...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Andreas Winkler
August 1, 1967
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Citation

Winkler, A. (1967a, August 01). Is the image concept of critical importance in modern market research? (German). ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/is-the-image-concept-of-critical-importance-in-modern-market-research-german-


Research papers

A short method of testing the brand image

This paper will give a report on a practical procedure for obtaining information, with a minimum outlay of time and money, on the most important factors of a brand image to be tested.

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Lois Pavlis
June 15, 1965
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Citation

Pavlis, L. (1965a, June 15). A short method of testing the brand image. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/a-short-method-of-testing-the-brand-image


Research papers

Public image surveys for assisting companies whose image policy is poorly adjusted to the environment

This paper will deal with these "maladjusted'' companies and methods of helping them to overcome their problems. v i In the first section we shall attempt to pinpoint the source of maladjustment inherent in company structures and in the mentality of...

Catalogue: ESOMAR Congress 1964
Author: Alain de Vulpian
June 15, 1964
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Citation

de Vulpian, A. (1964a, June 15). Public image surveys for assisting companies whose image policy is poorly adjusted to the environment. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/public-image-surveys-for-assisting-companies-whose-image-policy-is-poorly-adjusted-to-the-environment


Research papers

Methods of brand image research

The second major application of brand, image study, to which the rest of this talk is devoted that of diagnosis of the brand situation in the market. Nobody is ever satisfied with their brand there is always room for improvement. What is the...

Catalogue: ESOMAR Conference 1960
Author: N. J. Squirrell
June 15, 1960
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Citation

Squirrell, N. J. (1960a, June 15). Methods of brand image research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/methods-of-brand-image-research