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A short method of testing the brand image

Date of publication: June 15, 1965

Catalogue: ESOMAR/WAPOR Conference 1965

Author: Lois Pavlis

Abstract:

This paper will give a report on a practical procedure for obtaining information, with a minimum outlay of time and money, on the most important factors of a brand image to be tested.

Lois Pavlis

Author

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Research Papers

Creation of a brand image for a new product

Catalogue: ESOMAR Conference 1960

Author: ESOMAR B.V.

 

June 15, 1960

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Citation

B.V., E. (1960a, June 15). Creation of a brand image for a new product. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/creation-of-a-brand-image-for-a-new-product


Research Papers

Changing the brand image

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Louis Marton

 

August 1, 1975

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Citation

Marton, L. (1975a, August 01). Changing the brand image. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/changing-the-brand-image


Research Papers

Application of the EPI method to the image determination

Catalogue: Latin America 1991: Exchanging Experiences

Author: Enrique Ortega

 

May 5, 1991

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Citation

Ortega, E. (1991a, May 05). Application of the EPI method to the image determination. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/application-of-the-epi-method-to-the-image-determination


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Citation

Pavlis, L. (1965a, June 15). A short method of testing the brand image. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/application-of-the-epi-method-to-the-image-determination