Back

A short method of testing the brand image

Date of publication: June 15, 1965

Catalogue: ESOMAR/WAPOR Conference 1965

Author: Lois Pavlis

Abstract:

This paper will give a report on a practical procedure for obtaining information, with a minimum outlay of time and money, on the most important factors of a brand image to be tested.

Lois Pavlis

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Creation of a brand image for a new product

Catalogue: ESOMAR Conference 1960

Author: ESOMAR B.V.

 

June 15, 1960

×

Citation

B.V., E. (1960a, June 15). Creation of a brand image for a new product. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/creation-of-a-brand-image-for-a-new-product


Research Papers

Changing the brand image

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Louis Marton

 

August 1, 1975

×

Citation

Marton, L. (1975a, August 01). Changing the brand image. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/changing-the-brand-image


Research Papers

Application of the EPI method to the image determination

Catalogue: Latin America 1991: Exchanging Experiences

Author: Enrique Ortega

 

May 5, 1991

×

Citation

Ortega, E. (1991a, May 05). Application of the EPI method to the image determination. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/application-of-the-epi-method-to-the-image-determination


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Pavlis, L. (1965a, June 15). A short method of testing the brand image. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/application-of-the-epi-method-to-the-image-determination