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Public image surveys for assisting companies whose image policy is poorly adjusted to the environment

Date of publication: June 15, 1964

Catalogue: ESOMAR Congress 1964

Author: Alain de Vulpian

Abstract:

This paper will deal with these "maladjusted'' companies and methods of helping them to overcome their problems. v i In the first section we shall attempt to pinpoint the source of maladjustment inherent in company structures and in the mentality of the directors and executives. In the second section we shall examine two Instances of readjustment. In the third section we shall point out, by using Information drawn from the first two sections, where we think It desirable to adapt our methods to assist the company In readapting.

Alain de Vulpian

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Citation

de Vulpian, A. (1964a, June 15). Public image surveys for assisting companies whose image policy is poorly adjusted to the environment. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/an-examination-of-market-research-s-public-image-