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Alexander, M. (1996a, June 15). The myth at the heart of the brand. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/the-myth-at-the-heart-of-the-brand
de Chernatony and Dall'Olmo Riley (1996a, June 15). The gap. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/the-gap
Turton and Gatt (1996a, June 15). Lost sales research. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/lost-sales-research
Khoury and Jamhouri (1996a, March 01). The value of contacts in promoting brand equity . ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/the-value-of-contacts-in-promoting-brand-equity-
Krikorian and de Masi (1996a, March 01). Brand fitness . ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/brand-fitness-
Becker and Baker (1995a, June 15). Pioneering in Central European markets. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/pioneering-in-central-european-markets
Caller and Byfield (1995a, June 15). Implications of changing influences on consumers for transnational brand management and communications. ANA - ESOMAR. Retrieved June 02, 2024, from
Gordon, W. (1995a, June 15). Taking a break from virtual reality. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/taking-a-break-from-virtual-reality
Davis, H. (1995a, June 15). More than just counting. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/more-than-just-counting