Taking a break from virtual reality

Date of publication: June 15, 1995

Author: Wendy Gordon


The focus of this paper will be on retail brands of the first type - the kinds of retailers who may be termed FMCG retailers (supermarkets, fast food outlets, fashion chains, petrol stations, toiletries/drugs, off-licences etc) where customers have repertoires of brands/own label within categories as well as repertoires of retailers rather than automotive, IT, communications, financial services where lifetime customer management concepts are the topic of current strategic thinking.

Wendy Gordon


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Research Papers

Research Papers

Research Papers

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