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Mathew, Backlund and Kosoleva (2022a, September 23). The End of Dinosaur Advertising: Measuring Brand Effects Today. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-end-of-dinosaur-advertising-measuring-brand-effects-today
Motta and D' Imperio Lima (1998a, June 15). The sniffer concept and its possibilities in data collection. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-sniffer-concept-and-its-possibilities-in-data-collection
Galsworthy, C. (1991a, June 15). (Data + data) Ã intelligence= Information. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/-data-data-intelligence-information
B.V., A. (1990a, January 01). Business audience measurement (BAM) committee. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/business-audience-measurement-bam-committee