Abstract:
The paper describes working principles of the new equipment, the âSnifferâ, a singular conceptual update of old people meter systems that solves some emergent problems of TV audience measurement, mainly those related to the diversity of the dynamically changing tuning alternatives. The new meter is already implemented in a 600 household people meter TV panel running in Sao Paulo, Brazil since the second half of 1996. Authors provide data to evaluate its performance.
This could also be of interest:
Research Papers
The "sniffer"
Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Ana Lucia D' Imperio Lima, Luiz Antonio Silveira Motta
Company: IBOPE Inteligencia
June 15, 1996
Research Reports
Passive data collection observation and recording
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
 
June 15, 2009
Research Reports
The Burger King concept in England
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 1, 1973
