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Videos
Making Your Brand Culturally Iconic
Catalogue: North America 2024 - Innovation
Authors: Patricia King, Jorge Calvachi
Companies: La-Z-Boy, Dig Insights
August 5, 2024
Videos
Using AI for Innovating Brand Strategy
Catalogue: North America 2024 - Innovation
Authors: Marco Vriens, Rogier Verhulst
Companies: LinkedIn, Kwantum
August 5, 2024
Research papers
Acting on the Unsaid
How we can change our thought processes, allowing room for both expression and action, transforming our approach to research and ultimately fostering business growth. And the business grew; this is what Chokis in CARICAM is about.
Catalogue: Latin America 2024
Authors: Carolina Porcari, Luis Alejandro Zarate, Itzelli Vizcaino, Ezequiel Erdei
Companies: Mega Research, PepsiCo
April 24, 2024
Research papers
The Perfect Pair
What would you do if you had a short deadline to execute a new global product launch in Latin America? Do you think you would have enough time and accuracy to deeply understand people while addressing business needs? Some people say the perfect...
Catalogue: Latin America 2024
Authors: Magdalena Garcia Grisanti, Diego Alarcon
Company: The Coca-Cola Company
April 24, 2024
Videos
