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Research papers

On-site scenario groups: From lab to life

The task: Evaluate hospitality, cleanliness, safety, and announcements of Deutsche Bahn, Germany’s national rail. The answer: This study was not conducted in a clinical facility where experiences and expectations were explored retrospectively to...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Christine Schaper, Klaus Berkensträter
Company: Ipsos MRBI
November 18, 2014
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Citation

Schaper and Berkensträter (2014a, November 18). On-site scenario groups: From lab to life. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/on-site-scenario-groups-from-lab-to-life-8367


Magazines

Revue Française du Marketing (Septembre 2003)

Les professionnels, qu'ils soient distributeurs ou producteurs, accordent depuisquelques années un intérêt croissant au marketing sensoriel. Preuve enest l'apparition de nombreuses enseignes dont la particularité est de proposer aux...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2003
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Citation

, A. (2003a, September 01). Revue Française du Marketing (Septembre 2003). ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-septembre-2003-


Magazines

Revue Française du Marketing 2002 (N. 189/190)

L'idée clé du début du 21 siècle est qu'un retour aux sources est indispensable et que la vocation première du marketing reste laconnaissance du client et la compréhension de ses attentes.«Que veut le consommateur? Que dit-il de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2002
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Citation

, A. (2002a, October 01). Revue Française du Marketing 2002 (N. 189/190). ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2002-n-189-190-