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Videos

Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of consumer and B2B research. Learn why Microsoft needed to use one to figure out the other while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary
Authors: Hetty Fore, Renuka Iyer, Keith Phillips
Company: Research Now SSI
November 27, 2017
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Citation

Fore, Iyer and Phillips (2017a, November 27). Call yourself a developer?. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/call-yourself-a-developer--9178


Research papers

Blink of an eye

This paper will talk about my learnings and give simple solutions to several analytical and technical challenges faced by most mid-sided companies working in the insights and strategy sphere- companies that don't have the kind of large-scale IT...

Catalogue: Big Data World 2017: Smart Data Integration
Author: Preriit Souda
Company: KANTAR TNS Malaysia
November 10, 2017
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Citation

Souda, P. (2017a, November 10). Blink of an eye. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/blink-of-an-eye


Research papers

The alchemy of customer segmentation

Segmentation is a daunting task for the researchers regardless of the category. in Saas 'Freemium' business, adopting a layered approach for integrating multiple sources of data into segmentation is challenging but well worth the effort....

Catalogue: Big Data World 2017: Smart Data Integration
Author: Apala Sabde
November 9, 2017
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Citation

Sabde, A. (2017a, November 09). The alchemy of customer segmentation. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/the-alchemy-of-customer-segmentation-9150


Research papers

Digital forensics

Combining digital forensics with traditional research to develop deep insights into target audiences.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Andy Davidson, Fiona Hall
Company: Flamingo
November 8, 2017
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Citation

Davidson and Hall (2017a, November 08). Digital forensics. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/digital-forensics-9144


Videos

Greater than the sum of its parts

This paper outlines an analytic program developed internally at Microsoft to drive greater insight on the return on investment of the $1+ billion marketing budget, resulting in a fundamental shift in planning and budgeting for marketing across the...

Catalogue: Congress 2017: Visionary
Authors: Kishore Krishna, Michele Garner
November 7, 2017
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Citation

Krishna and Garner (2017a, November 07). Greater than the sum of its parts. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/greater-than-the-sum-of-its-parts


Videos

The artificial creativity project

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action- a call to combine all research and analysis sources...

Catalogue: Congress 2017: Visionary
Authors: Frank Buckler, Graeme Newell
November 7, 2017
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Citation

Buckler and Newell (2017a, November 07). The artificial creativity project. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/the-artificial-creativity-project-9138


Videos

From the dusted drawer to the top of the pile

The main objective of this study is to determine the status quo of sharing market research results by both the agency and company/client, and to explore new ways of sharing these results for a high impact and forward integration. In this study we...

Catalogue: Congress 2017: Visionary
Authors: Jasper Melchers, Iris van Loon
Company: SKIM
October 26, 2017
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Citation

Melchers and van Loon (2017a, October 26). From the dusted drawer to the top of the pile. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/from-the-dusted-drawer-to-the-top-of-the-pile-9103


Research papers

Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of Consumer and B2B research. Learn why Microsoft needed to use one to figure out the other, while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary
Authors: Hetty Fore, Renuka Iyer, Keith Phillips
Company: Research Now SSI
September 5, 2017
×

Citation

Fore, Iyer and Phillips (2017a, September 05). Call yourself a developer?. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/call-yourself-a-developer-


Research papers

From the dusted drawer to the top of the pile

The main objective of this study is to determine the status quo of sharing market research results by both the agency and company/client, and to explore new ways of sharing these results for a high impact and forward integration. In this study we...

Catalogue: Congress 2017: Visionary
Authors: Jasper Melchers, Julia Gornandt, Iris van Loon, Joey Ophof
Company: SKIM
September 5, 2017
×

Citation

Melchers, Gornandt, van Loon and Ophof (2017a, September 05). From the dusted drawer to the top of the pile. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/from-the-dusted-drawer-to-the-top-of-the-pile