The alchemy of customer segmentation

Date of publication: November 9, 2017

Author: Apala Sabde

Abstract:

Segmentation is a daunting task for the researchers regardless of the category. in Saas 'Freemium' business, adopting a layered approach for integrating multiple sources of data into segmentation is challenging but well worth the effort. Triangulating the primary and secondary sources of data requires subtle alchemy- the magical process of transformation, when everything starts making sense. Users' needs, feature requirements, engagement level, revenue implications, their motivations and aspirations everything come together and bring the segments to life.

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