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Vihalemm, T. (1997a, November 01). Construction of otherness via cross-cultural advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/construction-of-otherness-via-cross-cultural-advertising
Glaros, E. (1997a, November 01). A constructive approach to advertising testing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-constructive-approach-to-advertising-testing
Panafieu, Weber and Krason (1997a, November 01). Cross-cultural consumer targets in a context of rapid social change . ANA - ESOMAR. Retrieved September 26, 2024, from
Moiguer, Binnevies, Soto, Steimberg and Magariños (1997a, June 15). A new cultural sunday magazine. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-new-cultural-sunday-magazine
Alisio, J. A. (1997a, May 01). The contribution of qualitative research to advertising creativity . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-contribution-of-qualitative-research-to-advertising-creativity-
Alexander, M. (1996a, June 15). Big talk, small talk. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/big-talk-small-talk
Plasschaert and Wilms (1995a, September 01). The meaning of colour on packaging. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-meaning-of-colour-on-packaging
Jelev and Duffey (1995a, September 01). Opening markets and opening relationships in market research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/opening-markets-and-opening-relationships-in-market-research
Barella, A. (1995a, May 01). The contribution of semiotics for the studies in advertising communication. ANA - ESOMAR. Retrieved September 26, 2024, from