Resources Library by ANA

Combining big data and mobile market research best practices

Combining both Big Data from the terabytes of browsing logs and mobile market research via mobile feature phones, Nokia's consumer analytics has assembled an unprecedented view of browsing behaviors in emerging markets. This market research provides...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Adam Berman, Jeff Hamilton

June 15, 2014

Insights that bring brands A.L.I.V.E.

In 2013 Pernod Ricard embarked upon a journey to implement a highly actionable approach to insights, framed in the spirit of the company’s belief in building “passion” brands with deep connections to consumers. The resulting 5-step...

Catalogue: Congress 2014: What Inspires?

Authors: Nathalie de Rochechouart, Kim Gaspar, Mark Whiting, Florence Rainsard

Company: Added Value

June 15, 2014

The top 50 most valuable Latin American brands (Spanish)

Facing a global economic crisis context, where many competitors have shrunk their revenues, Latin America shows very strong brands, which help reduce the impact on unfavourable macroeconomic conditions. How is this possible? Which are the common...

Catalogue: Latin America 2014: Accelerating Growth

Author: Martin Schijvarg

June 15, 2014

Mapping and interpreting socio-cultural change in urban India

As urban India continues to transform at a rapid pace, brands across categories seek to build relevance by positioning themselves on platforms linked to the new meanings and ways of being in a fast-changing society. A semiotic analysis of the...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Author: Satyam Viswanathan

June 15, 2014

Building relationships that matter

The raison d'être of market research is to aid decision-making. Research can only have a valid contribution if we understand what the client is trying to achieve and help them set measurable objectives  this is a pre-condition to effective...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Author: Grant Bird

Company: Hall & Partners

June 15, 2014

Mapping and interpreting socio-cultural change in urban India

As urban India continues to transform at a rapid pace, brands across categories seek to build relevance by positioning themselves on platforms linked to the new meanings and ways of being in a fast-changing society. A semiotic analysis of the...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Author: Satyam Viswanathan

May 13, 2014

Twitter

The purpose of this research is to provide qualitative content analysis of motivation as a relevant category in the relationship between user and brand - in the Twitter context. One hundred Twitter profiles were downloaded, for the researcher's...

Catalogue: Latin America 2014: Accelerating Growth

Authors: María Angélica Aya Zarate, Andrea Marcela Durán Sánchez

April 4, 2014

Brand growth 2.0

This paper will shed some light on what is really driving brand growth and inspiring manufactures and retailers towards profitable business.? We identify the drivers of brand growth globally, regionally and locally.? By combing a holistic and deep...

Catalogue: CEE Research Forum 2014: East Connection

Authors: Richard Herbert, Oliver Koll, Raluca Raschip

Company: GfK

March 24, 2014

Revue Française du Marketing (Décembre 2013)

L'encombrement publicitaire constitue l'un des ennemis des annonceurs.Cet article étudie l' effet de l'encombrement et de la présence des marques concurrentes sur l'efficacité desspots publicitaires et introduit, pour la première fois, l'...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

December 1, 2013