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Research reports

Qualitative research into Sunsilk and cream silk conditioner

Elida Gibbs, in conjunction with JWT, wishes to researchattitudes into its two brands of conditioners, both of which lend themselves to qualitative research, but fordifferent reasons. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research into Sunsilk and cream silk conditioner. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-sunsilk-and-cream-silk-conditioner


Research reports

Unicliffe long-term developments Think Tank results

On 15th/16th June 1976, a Think Tank was conductedin order to identify new product areas and opportunitiesfor Unicliffe, either completely new for the Company;or within present markets.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Unicliffe long-term developments Think Tank results. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/unicliffe-long-term-developments-think-tank-results


Research papers

International marketing research

This whole topic of the approach to researching advertising for an international brand is too complicated to do more than hint at the framework within which it is necessary to work. I hope that some of the more salient points will come alive by...

Catalogue: Seminar 1976: International Market Research
Author: Robin T. J. Tuck
April 1, 1976
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Citation

Tuck, R. T. (1976a, April 01). International marketing research . ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/international-marketing-research-


Research reports

Research report on a qualitative investigation into the imagery of Cover Plus

The research was required in order to investigate the recentdecline of Cover Plus in consumer terms and to provide somedirection in terms of creative solutions for Cover Plusadvertising. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Research report on a qualitative investigation into the imagery of Cover Plus. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/research-report-on-a-qualitative-investigation-into-the-imagery-of-cover-plus


Research reports

Report on qualitative research into the target health and wealth policy

The Target Life Assurance Company have developed a totally new type of life insurance policy. Target Life wanted to be able to identify which of these twopossibilities found the greater favor with consumers and theirreasons for this. At the same...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1975
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Citation

, C. (1975a, October 03). Report on qualitative research into the target health and wealth policy. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-into-the-target-health-and-wealth-policy


Research reports

Research report on qualitative research on Toyota

Consideration is being given to a new advertising campaignfor Toyota. While still retaining the main theme ofReliability, it was felt necessary to explore new creativeways of expressing this concept, in the context of consumers'awareness and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975
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Citation

, C. (1975a, October 01). Research report on qualitative research on Toyota. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/research-report-on-qualitative-research-on-toyota


Research papers

A manufacturer's approach to the problems of varieties within a brand range

This paper will discuss some of the considerations that a manufacturer of strongly branded food products takes into account when facing the opportunities and problems of extending the range of varieties presented by a single brand. It offers no grand...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: B. Thorogood
August 1, 1975
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Citation

Thorogood, B. (1975a, August 01). A manufacturer's approach to the problems of varieties within a brand range. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/a-manufacturer-s-approach-to-the-problems-of-varieties-within-a-brand-range


Research reports

Rank Xerox sales service in West Midlands

Rank Xerox Ltd. is currently investigating the relationship between Rank Xerox and its customers, with especialreference to the West Midlands Branch and its past,present, and potential customers. The investigationfocusses on the way customers...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 17, 1975
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Citation

, C. (1975a, January 17). Rank Xerox sales service in West Midlands. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/rank-xerox-sales-service-in-west-midlands


Research papers

The measurement of fashion

ICI Fibres' products are sold to a variety of industries, but this paper is concerned only with the apparel textile trade. The position of ICI in this trade is shown in a highly simplified diagram of the main stages in the textile pipeline from fibre...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: J. l. Harrison, A. M. Hughes
December 4, 1974
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Citation

Harrison and Hughes (1974a, December 04). The measurement of fashion. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-measurement-of-fashion