Back

The measurement of fashion

Date of publication: December 4, 1974

Catalogue: Seminar 1974: Fashion, Research And Marketing

Authors: J. l. Harrison, A. M. Hughes

Abstract:

ICI Fibres' products are sold to a variety of industries, but this paper is concerned only with the apparel textile trade. The position of ICI in this trade is shown in a highly simplified diagram of the main stages in the textile pipeline from fibre spinning to the final purchase of clothing by the consumer.

J. l. Harrison

Author

This is a long description of some author details.

A. M. Hughes

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Fashion merchandising

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: Martin D. Callender

 

December 4, 1974

×

Citation

Callender, M. D. (1974a, December 04). Fashion merchandising . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/fashion-merchandising-


Research Papers

The symbolism of fashion

Catalogue: Seminar 1980: Children And Young People

Author: Susan A. Fisher

 

June 15, 1980

×

Citation

Fisher, S. A. (1980a, June 15). The symbolism of fashion. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-symbolism-of-fashion


Research Papers

Innovation in the male fashion market

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: David F. Midgley

 

December 4, 1974

×

Citation

Midgley, D. F. (1974a, December 04). Innovation in the male fashion market. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/innovation-in-the-male-fashion-market


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Harrison and Hughes (1974a, December 04). The measurement of fashion. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/innovation-in-the-male-fashion-market