Abstract:
Elida Gibbs, in conjunction with JWT, wishes to research attitudes into its two brands of conditioners, both of which lend themselves to qualitative research, but for different reasons.
This could also be of interest:
Research Reports
Qualitative research into a new variant for cream silk conditioner
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
November 1, 1976
Research Reports
Qualitative research into Sunsilk foam conditioner
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
November 1, 1975
Research Reports
Qualitative research into Sunsilk conditioner variant alternatives
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
November 11, 1975
