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Qualitative research into Sunsilk and cream silk conditioner

Date of publication: July 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Elida Gibbs, in conjunction with JWT, wishes to research attitudes into its two brands of conditioners, both of which lend themselves to qualitative research, but for different reasons. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Citation

, C. (1976a, July 01). Qualitative research into Sunsilk and cream silk conditioner. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-sunsilk-and-cream-silk-conditioner