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Sterenberg, Taylor and Baker (2003a, December 03). Managing global brands to meet consumer expectations. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/managing-global-brands-to-meet-consumer-expectations-6259
Hoffmann and Lajtos (2003a, November 05). Silence behind the mirror. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/silence-behind-the-mirror
Rolli and Jack (2003a, November 05). Once upon a time there was a brand. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/once-upon-a-time-there-was-a-brand
Wood, B. (2003a, November 05). 360° insight for new brand development. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/360-insight-for-new-brand-development
Farr, A. (2003a, September 14). Don't cut off the hand that feeds you. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/don-t-cut-off-the-hand-that-feeds-you
Fanning, J. (2003a, September 14). How can local brands survive in a global world?. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/how-can-local-brands-survive-in-a-global-world-
Taylor, Baker and Sterenberg (2003a, September 14). Managing global brands to meet consumer expectations. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/managing-global-brands-to-meet-consumer-expectations
Khandelwal and McKinney (2003a, September 14). Comparing brand equity valuation with in-market performance. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/comparing-brand-equity-valuation-with-in-market-performance
, A. (2003a, September 01). Revue Française du Marketing (Septembre 2003). ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-septembre-2003-