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Passingham and Buck (1997a, September 01). Brands, retailers and consumers . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brands-retailers-and-consumers-
Calva, Gomez and Garza (1997a, May 01). Strategic marketing information system . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/strategic-marketing-information-system-
Garrett and Friend (1996a, November 01). Transnationalisation of marketing strategies . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/transnationalisation-of-marketing-strategies-
White and O'Doherty (1996a, September 01). Active listening to consumers . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/active-listening-to-consumers-
Bull and Oxley (1996a, June 15). The search for focus brand values across Europe. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-search-for-focus-brand-values-across-europe
Tereba and Krasny (1996a, June 15). Developing a local soft drink brand. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/developing-a-local-soft-drink-brand
Gejervall and Persson (1996a, June 15). The Libresse/Nana case 1990-1993. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-libresse-nana-case-1990-1993
le Bigot, J. (1996a, June 15). Coca-cola, Levi's, Adidas... Co-educators of our children. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/coca-cola-levi-s-adidas-co-educators-of-our-children
Sthanunathan, S. (1996a, March 01). Fine tuning the media vehicle selection. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/fine-tuning-the-media-vehicle-selection