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Lietz, J. H. (1969a, August 01). Marketing in the realm of purchasing. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/marketing-in-the-realm-of-purchasing
Windett, A. S. (1967a, August 01). Market research . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/market-research-