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Qureshi and Baker (1997a, June 15). Category management and effective consumer response. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/category-management-and-effective-consumer-response
Breese, A. (1997a, February 01). Developing new panel services for retailers . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/developing-new-panel-services-for-retailers-
Pinnington and Johnson (1996a, September 01). Turning swords into plough shares . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/turning-swords-into-plough-shares-
Buckingham, C. (1993a, June 15). The category management revolution. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-category-management-revolution