Abstract:
This paper describes how consumer panels in Great Britain have been developed in recent years to provide a wide range of services that are of specific relevance to grocery retailers. The paper will go on to describe in more detail three new services that further enhance the retailers understanding of their consumers buying behaviour. The first of these looks at catchment areas, or the distance that consumers travel to their chosen retailer and the ways that this affects their purchasing. The second analyses the classification of a retailers stores into clusters and examines the ways that these can then be employed to maximise their sales with particular reference to Category Management. The third segments consumers by the ways in which they shop and using this to identify areas of strength and weakness.
Research Papers
More efficiency in consumer panel analysis
Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Yves Cousin, Yves Duranton, Isabelle Le Roy, Françoise Rostand
 
June 15, 1987
Research Papers
A step forward in understanding shoppers using segmentation techniques
Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Roger Allford, Caroline Ward, Natalie Evans
Company: Procter & Gamble
September 22, 2002
Research Papers
Strategies for analysing scanner data for publishers
Catalogue: Seminar 1985: Quality In Publishing
Author: Jan Willem Bol
 
November 27, 1985
