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Research papers

Company market research departments

At this time of recession, it is more common to hear of reductions than of expansion in company research departments. It seemed an appropriate time to conduct a quantitative study among major European companies to discover whether this is a general...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Margaret Holmes
September 1, 1994
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Citation

Holmes, M. (1994a, September 01). Company market research departments. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/company-market-research-departments


Research papers

Strategic and structural implications in managing European brand development

This paper deals with three linked topics and their accompanying hypotheses:1. Strategic Implications for Branded Companies in the Single Market:-Corporate strategy will replace an add-up of brand objectives-Market segmentation will increase...

Catalogue: Seminar 1994: Building Successful Brands
Author: William Ramsay
June 15, 1994
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Citation

Ramsay, W. (1994a, June 15). Strategic and structural implications in managing European brand development. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/strategic-and-structural-implications-in-managing-european-brand-development


Research papers

Business ecology

The aim of this paper is to illustrate how a traditionally very production oriented area like agriculture can become more market oriented, and how research can be an important help in decision making as well as an important argument in convincing...

Catalogue: Seminar 1994: From Farmer To Consumer
Authors: Jörgen Johansson, Jan-Olof Bengtsson
June 15, 1994
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Citation

Johansson and Bengtsson (1994a, June 15). Business ecology. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/business-ecology


Research papers

Docs and stocks

Changes in the global healthcare environment have significantly depressed the capitalisation of the Pharmaceutical Industry. Sales & Marketing resources are likely to be reduced and consequently what remains will need to operate with much greater...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: Nigel R. Parker
June 1, 1994
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Citation

Parker, N. R. (1994a, June 01). Docs and stocks. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/docs-and-stocks


Research papers

The business climate in post Gulf War Saudi Arabia

The Gulf War had a profound impact on Saudi Arabia's political climate as well as its economic and market structures. Macro-economic dislocations have included sizeable budget deficits and dwindling financial reserves, not only due to the direct...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Nicos Rossides
January 1, 1994
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Citation

Rossides, N. (1994a, January 01). The business climate in post Gulf War Saudi Arabia. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-business-climate-in-post-gulf-war-saudi-arabia


Research papers

The peace accord and its effects on consumer markets in the region

Undoubtedly, when real regional peace is achieved the Arab countries will face fierce competition from Israel's financial, manufacturing and services corporations. This threat must be realized and plans must be developed by Middle East countries to...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Mustapha Assad
January 1, 1994
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Citation

Assad, M. (1994a, January 01). The peace accord and its effects on consumer markets in the region. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-peace-accord-and-its-effects-on-consumer-markets-in-the-region


Research papers

Business development constraints and opportunities in the Middle East

Assuming a minimum of peace and political stability can be achieved in the Middle East, free-market economic strategies should be implemented. These should include, among others, privatisation programs of State enterprises, coupled with development...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: André Baladi
January 1, 1994
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Citation

Baladi, A. (1994a, January 01). Business development constraints and opportunities in the Middle East. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/business-development-constraints-and-opportunities-in-the-middle-east


Research papers

From building brands to building businesses

This paper examines the relevance of market research as a discipline to the area of business strategy; and makes the case that market research can contribute significantly, not just in the area of building brands but in the area of building...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Arun Adhikari, Titoo Ahluwalia, Rama Bijapurkar
September 1, 1993
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Citation

Adhikari, Ahluwalia and Bijapurkar (1993a, September 01). From building brands to building businesses. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/from-building-brands-to-building-businesses


Research papers

In TQ, the process can be as important as the results

This paper describes how Unilever's Personal Products Companies in Europe used a Customer Satisfaction Survey to improve their relationship with their customers in the retail trade. It does not present a revolutionary approach to the methodology of...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Deborah Petty, Ian Hewitt
September 1, 1993
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Citation

Petty and Hewitt (1993a, September 01). In TQ, the process can be as important as the results. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/in-tq-the-process-can-be-as-important-as-the-results