Undoubtedly, when real regional peace is achieved the Arab countries will face fierce competition from Israel's financial, manufacturing and services corporations. This threat must be realized and plans must be developed by Middle East countries to respond and identify ways in which they can, in turn, benefit from the opportunities created to promote themselves in a larger marketplace. A marketplace that will also include Israel. But do they really have any other choice? We know the answer and we are expected to play our role: induce change.
Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: George JoffÃ©
June 15, 1992
Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Mark Eggerman
January 1, 1994
- This could also be of interest