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Research papers

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This is a brief case history about the role of multi-country qualitative research in helping to develop a global campaign for a ski manufacturer. The company is Salomon, a well-established French manufacturer of ski boots, bindings and other ski...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Christine Orliac, Mary Goodyear
September 1, 1990
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Citation

Orliac and Goodyear (1990a, September 01). KKKKKKKaaa.... ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/kkkkkkkaaa-


Research papers

The value of the arts: Alitalia

It has been said that a single image sums up a thousand words. Consequently Alitalia has chosen the testimony of a contemporary master of artistic communication to illustrate what it feels is evidence enough of Alitalia's relationship to the Arts....

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Tommaso Zenga, Alberto Denzler von Botha
June 15, 1990
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Citation

Zenga and Denzler von Botha (1990a, June 15). The value of the arts: Alitalia. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/the-value-of-the-arts-alitalia


Research papers

Semiotics and its application to international qualitative research: The specificity of the approach

The main purpose of this paper is to demonstrate the efficacy of the "semiotic" approach to qualitative marketing research on an international level. This will be carried out in two phases: Firstly, a theoretical overview in two parts: - On the one...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Odile Solomon
June 15, 1990
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Citation

Solomon, O. (1990a, June 15). Semiotics and its application to international qualitative research: The specificity of the approach. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/semiotics-and-its-application-to-international-qualitative-research-the-specificity-of-the-approach


Research papers

Multi media effects: Synergy between television, tv magazine and newspaper ads?

In September 1989 a short but heavy multimedia campaign was started to increase the knowledge in the Netherlands of the new tax laws that will influence everybody's life as from the first of January 1990. A small brochure was inserted in all TV...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Leendert van Meerem
June 15, 1990
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Citation

van Meerem, L. (1990a, June 15). Multi media effects: Synergy between television, tv magazine and newspaper ads?. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/multi-media-effects-synergy-between-television-tv-magazine-and-newspaper-ads-


Research papers

Quality control system for on-air advertising

Often a Company discovers that it has not obtained the hoped-for results from its advertising investment when it is already too late. Sometimes a Company wonders whether it might not have obtained the same results with a smaller or different type of...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Mirella Leonardi
June 15, 1990
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Citation

Leonardi, M. (1990a, June 15). Quality control system for on-air advertising. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/quality-control-system-for-on-air-advertising


Research papers

Three surveys on one object

Tuscany has civilization: its artistic archeological been of the centres of the Etruscan objects - the to visitors in heritage (a large amount of findings) is now offered different contexts, such as museums (the steady exposition setting),...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Giancarla Baldini
June 15, 1990
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Citation

Baldini, G. (1990a, June 15). Three surveys on one object. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/three-surveys-on-one-object


Research papers

Global advertising

Two opposing philosophies have divided the multinational advertising and marketing community. 1) There are certain universal consumer needs and values; therefore, it is possible to develop, a standardized advertising campaign in one market and export...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Peter Klein
June 15, 1990
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Citation

Klein, P. (1990a, June 15). Global advertising. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/global-advertising


Research papers

A research prototype for developing and assessing a pan-european marketing strategy: A case history

This paper describes the contribution of multi-country market research studies to the development and implementation of a pan-European marketing strategy for a major international high technology firm. Previously, this firm had utilized a...

Catalogue: ESOMAR Congress 1989
Authors: Wayne T. Smith, Hal Hendler
September 1, 1989
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Citation

Smith and Hendler (1989a, September 01). A research prototype for developing and assessing a pan-european marketing strategy: A case history. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/a-research-prototype-for-developing-and-assessing-a-pan-european-marketing-strategy-a-case-history


Research papers

The effects of publicity against heroin abuse

This paper describes a programme of research used to develop a campaign against heroin abuse in the UK and to evaluate its effects among young people and parents. The effects of the campaign in interaction with surrounding publicity and resultant...

Catalogue: ESOMAR Congress 1987
Authors: Fenella Tayler, Tony Twyman
September 1, 1987
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Citation

Tayler and Twyman (1987a, September 01). The effects of publicity against heroin abuse . ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/the-effects-of-publicity-against-heroin-abuse-