Abstract:

It has been said that a single image sums up a thousand words. Consequently Alitalia has chosen the testimony of a contemporary master of artistic communication to illustrate what it feels is evidence enough of Alitalia's relationship to the Arts. Franco Maria Ricci, the creative mind behind Alitalia's new "cultural image" has composed an audiovisual ode to Alitalia, Art, Culture and Technology. It is his way of showing Alitalia products, such as the tickets, timetables, menus and booklets, in their new artistic livery. Finally, in the following pages there is a brief illustration of some of the events sponsored and the works of art incorporated into the Alitalia image.