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Couto, Kayano and Gallagher (2000a, November 01). Is my advertising building brand equity?. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/is-my-advertising-building-brand-equity-
Spittler, J. Z. (1999a, August 01). Untangling the confusion of TV scheduling theories . ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/untangling-the-confusion-of-tv-scheduling-theories-
Cramphorn and Caldeiro (1999a, June 15). Effective advertising. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/effective-advertising
Gibbe, L. (1999a, June 15). The sales drive of radio campaigns. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/the-sales-drive-of-radio-campaigns
Squires and Carter (1999a, June 15). Proving radio works. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/proving-radio-works
Paskowitz and Bennett (1999a, June 15). A test of media effectiveness for Imperial Margarine. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/a-test-of-media-effectiveness-for-imperial-margarine
Stipp and Briggs (1999a, June 15). How Internet advertising works. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/how-internet-advertising-works
Cramphorn and Caldeiro (1999a, June 15). Effective advertising (Spanish). ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/effective-advertising-spanish-
Wild, C. (1999a, June 15). With and without help. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/with-and-without-help