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Erben and Geiger (1979a, June 15). Methodical test to probe the usefulness of surveys bases on self administered and phone interviews to analyse the competition between local banks (German). ANA - ESOMAR. Retrieved September 26, 2024, from
Todd, P. P. (1978a, September 01). Psychographics and retail banking. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/psychographics-and-retail-banking
Schweiger, G. (1977a, August 28). Perceived risk (German). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/perceived-risk-german-
Schweiger, G. (1977a, August 28). Perceived risk. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/perceived-risk
Flack, M. (1977a, August 28). Research for financial and investment marketing decisions. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/research-for-financial-and-investment-marketing-decisions
Winton and Nelson (1977a, June 15). Launching new financial services to consumers. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/launching-new-financial-services-to-consumers
Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market. ANA - ESOMAR. Retrieved September 26, 2024, from
Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market (German). ANA - ESOMAR. Retrieved September 26, 2024, from
Calantone and Gross (1977a, June 15). The impact of segment dynamics on retail bank advertising strategies. ANA - ESOMAR. Retrieved September 26, 2024, from