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Control of image and of results of advertising in the insurance market (German)

Date of publication: June 15, 1977

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Heinz J. Zeilhofer

Abstract:

The application of opinion research for controlling results of advertising and for decision making of planning and realising advertising campaigns in the insurance market is shown by a case study.

Heinz J. Zeilhofer

Author

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Research Papers

Control of image and of results of advertising in the insurance market

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Heinz J. Zeilhofer

 

June 15, 1977

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Citation

Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/control-of-image-and-of-results-of-advertising-in-the-insurance-market


Research Papers

The single European market for insurance

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery

Author: Harald Weinberg

 

June 15, 1994

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Citation

Weinberg, H. (1994a, June 15). The single European market for insurance. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-single-european-market-for-insurance


Research Papers

The concerns and needs of insurance customers with particular focus on the situation in East Germany

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery

Authors: Renate Köcher, Sylvia Roth-Flockerzi

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1994

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Citation

Köcher and Roth-Flockerzi (1994a, June 15). The concerns and needs of insurance customers with particular focus on the situation in East Germany. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-concerns-and-needs-of-insurance-customers-with-particular-focus-on-the-situation-in-east-germany


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Citation

Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market (German). ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-concerns-and-needs-of-insurance-customers-with-particular-focus-on-the-situation-in-east-germany