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Control of image and of results of advertising in the insurance market

Date of publication: June 15, 1977

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Heinz J. Zeilhofer

Abstract:

The application of opinion research for controlling results of advertising and for decision making of planning and realising advertising campaigns in the insurance market is shown by a case study.

Heinz J. Zeilhofer

Author

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Research Papers

Control of image and of results of advertising in the insurance market (German)

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Heinz J. Zeilhofer

 

June 15, 1977

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Citation

Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market (German). ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/control-of-image-and-of-results-of-advertising-in-the-insurance-market-german-


Research Papers

Results and perspectives in image-measurement and interpretation

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Author: Stephan Götze

 

June 15, 1992

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Citation

Götze, S. (1992a, June 15). Results and perspectives in image-measurement and interpretation. ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/results-and-perspectives-in-image-measurement-and-interpretation


Research Papers

The changing role of advertising campaigns in French market

Catalogue: Seminar 1978: The Business Of Advertising

Author: Sylvère Piquet

 

June 14, 1978

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Citation

Piquet, S. (1978a, June 14). The changing role of advertising campaigns in French market . ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/the-changing-role-of-advertising-campaigns-in-french-market-


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Citation

Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market. ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/the-changing-role-of-advertising-campaigns-in-french-market-