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Levens, G. E. (1974a, September 01). It's all very well in theory.... ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/it-s-all-very-well-in-theory-
Wise, A. (1974a, June 15). A case history of TvTimes. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/a-case-history-of-tvtimes
Gijs, R. (1974a, June 15). Editorial research in preparing a decision on the merger of two weeklies. ANA - ESOMAR. Retrieved September 23, 2024, from
van der Staay, F. T. (1974a, June 15). How relative simple reader-panel methods yield valuable contributions to editorial policies (Part I). ANA - ESOMAR. Retrieved September 23, 2024, from
Gramse, G. (1974a, June 15). The development of Zeit magazin guided by marketing research. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-development-of-zeit-magazin-guided-by-marketing-research
Laborie and Aglietta (1974a, June 15). Choice of a new target for a weekly magazine. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/choice-of-a-new-target-for-a-weekly-magazine
Jesurum, N. (1974a, June 15). The point of view of management towards market research in general and editorial research in particular. ANA - ESOMAR. Retrieved September 23, 2024, from
Erminero and Rubini (1974a, June 15). The Espresso case history. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-espresso-case-history
Oosterhuis, A. (1974a, June 15). Segmentation of a local newspaper market from an editorial point of view. ANA - ESOMAR. Retrieved September 23, 2024, from