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It's all very well in theory...

Date of publication: September 1, 1974

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Gerry E. Levens

Abstract:

This paper examines some of the practical problems facing the survey researcher in the motoring field. It uses the example of three specific projects to illustrate ways in which such problems have been tackled by an adaptive, innovatory or flexible approach to the survey design.

Gerry E. Levens

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Research Papers

It's all in the cover

Catalogue: Seminar 1993: Competition In Publishing

Author: Stephen Thomas

 

June 15, 1993

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Citation

Thomas, S. (1993a, June 15). It's all in the cover. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/it-s-all-in-the-cover


Research Papers

Information theory versus factor analysis in typology

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Akin Alyanak, Erkani Keyman

 

September 1, 1990

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Citation

Alyanak and Keyman (1990a, September 01). Information theory versus factor analysis in typology. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/information-theory-versus-factor-analysis-in-typology


Research Papers

Grounded theory

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

Authors: John Connell, Andy Lowe

 

November 1, 1996

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Citation

Connell and Lowe (1996a, November 01). Grounded theory . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/grounded-theory-


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Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Levens, G. E. (1974a, September 01). It's all very well in theory.... ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/grounded-theory-