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Research papers

The real why and the hidden who

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jon Puleston, Christopher Graves
Companies: Ogilvy, Kantar
September 8, 2019
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Citation

Puleston and Graves (2019a, September 08). The real why and the hidden who. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/the-real-why-and-the-hidden-who


Research papers

Finding and communicating the story in the data

Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Ray Poynter
May 19, 2016
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Citation

Poynter, R. (2016a, May 19). Finding and communicating the story in the data. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/finding-and-communicating-the-story-in-the-data-8645


Case studies

Going the extra distance

The authors provide a case study that gives an inside view of the evolution, set up and implementation of an on line continuous customer experience monitor. This paper examines the process, the challenges and key learnings resulting from this...

Catalogue: ESOMAR Net Effects 2001
Authors: Galina Mitchelhill, Claire Love
February 11, 2001
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Citation

Mitchelhill and Love (2001a, February 11). Going the extra distance. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/going-the-extra-distance