Back

The real why and the hidden who

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Companies: Ogilvy, Kantar

Authors: Jon Puleston, Christopher Graves

Abstract:

A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.

Jon Puleston

Author

This is a long description of some author details.

Christopher Graves

Author

This is a long description of some author details.

This could also be of interest:

Videos

The real why and the hidden who

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Jon Puleston, Christopher Graves

Companies: Ogilvy, Kantar

September 8, 2019

×

Citation

Puleston and Graves (2019a, September 08). The real why and the hidden who. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-real-why-and-the-hidden-who-10722


Research Papers

Real world. Real time. Real results

Catalogue: Qualitative 2005

Authors: Luc Rens, Brett Miller, Marla Commons

 

November 13, 2005

×

Citation

Rens, Miller and Commons (2005a, November 13). Real world. Real time. Real results. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/real-world-real-time-real-results


Research Papers

The world of hidden desires

Catalogue: The European Marketing Research Review 1971

Authors: Ladislav Kopercky, Jirj Mikes

 

June 15, 1971

×

Citation

Kopercky and Mikes (1971a, June 15). The world of hidden desires. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-world-of-hidden-desires


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Puleston and Graves (2019a, September 08). The real why and the hidden who. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-world-of-hidden-desires