Resources Library by ANA

Advanced propulsion and alternatively fueled vehicles

This paper highlights the unique challenges faced by automotive manufacturers as they attempt to market some advanced propulsion technologies, such as hybrid-electric powertrains while simultaneously developing more far term technologies, such as...

Catalogue: ESOMAR Automotive Marketing Conference 2002

Authors: Andrew Grant, Scott Miller

March 4, 2002

Towards a new paradigm

This paper describes the use of easy, fast, cost-effective research that an automobile dealership network can use on a regular basis to obtain knowledge from the consumer that will help ongoing marketing programs. The approach uses segmentation based...

Catalogue: ESOMAR Automotive Marketing Conference 2002

Authors: Howard R. Moskowitz, Philip Moore

Company: Moskowitz Jacobs Inc.

March 4, 2002

Loyalty, values and brand perception in the automotive sector

The authors demonstrate the possibility of finding a user-friendly and efficient way to assess the value disposition of a respondent. A viable alternative to traditional (cumbersome and obtrusive) research techniques for measuring brand positions in...

Catalogue: ESOMAR Automotive Marketing Conference 2002

Authors: Claudia Put, Gino De Vooght, Koen Timperman

March 4, 2002

Bringing valuable customer insight into a niche product at a niche budget

The new vehicle market is becoming increasingly competitive. New niche markets are being established and as a result manufacturers have to offer a wider variety of products to cater for these new segments. How can market research respond to the need...

Catalogue: ESOMAR Automotive Marketing Conference 2002

Authors: Jas Kalsi, Collette McLoughlin

March 4, 2002

Design your own vehicle

This paper describes the application of a new method of assessing individual customer preferences in conjunction with choice-based conjoint analysis. While individual differences in preference can be estimated from choice data, this method captures...

Catalogue: ESOMAR Automotive Marketing Conference 2002

Authors: James H. Christian, David G. Bakken

Company: Harris Interactive (Europe)

March 4, 2002

Consumer value research

Recent changes between car manufacturers and their suppliers accent the need for shared consumer knowledge. The relation between carmakers and their suppliers is gradually evolving from the purchase of components to the negotiation of complete...

Catalogue: ESOMAR Automotive Marketing Conference 2002

Authors: Geoffroy Allard de Grandmaison, Marc Gonnet

March 4, 2002

New car buyers in the United States

This paper describes how the impact of new Generation Y automotive consumers in the American marketplace is being handled by Honda' research and development arm in the United States. This division is responsible for the creation of new product...

Catalogue: ESOMAR Automotive Marketing Conference 2002

Authors: Kevin M. Joostema, Tim Benner

Company: KANTAR TNS Malaysia

March 4, 2002

What is webness?

This paper develops semiotic models of the way website communications have appropriated and changed conventional forms of marketing messages. In this sense it offers semiotic analysis as a new (not yet mainstream) technique for assessing web...

Catalogue: ESOMAR Net Effects 5 2002

Author: Virginia Valentine

February 3, 2002

Database marketing research

The world of fact-based consulting has become very crowded of late. While marketing researchers may once have felt like they represented the voice of the consumer in a business world ignorant of true customer needs, marketing research today is but...

Catalogue: ESOMAR Net Effects 5 2002

Author: Andrew Elder

February 3, 2002