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Advanced propulsion and alternatively fueled vehicles

Date of publication: March 4, 2002

Catalogue: ESOMAR Automotive Marketing Conference 2002

Authors: Andrew Grant, Scott Miller

Abstract:

This paper highlights the unique challenges faced by automotive manufacturers as they attempt to market some advanced propulsion technologies, such as hybrid-electric powertrains while simultaneously developing more far term technologies, such as hydrogen-based fuel cells. Data supporting the conclusions are drawn from a nine-country consumer study fielded in 2001.

Andrew Grant

Author

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Scott Miller

Author

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Grant and Miller (2002a, March 04). Advanced propulsion and alternatively fueled vehicles . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/advanced-research-methods-on-a-level-with-the-advanced-consumer