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West, C. (1999a, March 01). Competitive intelligence in Europe . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/competitive-intelligence-in-europe-
Sá Lucas, L. (1995a, May 01). A 2E2N approach to customer satisfaction surveys. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-2e2n-approach-to-customer-satisfaction-surveys
Moorman and Smit (1993a, June 15). In search for the most ideal site location for a shop. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/in-search-for-the-most-ideal-site-location-for-a-shop
Chapman, J. S. (1992a, June 15). Gaining a competitive edge. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/gaining-a-competitive-edge
Kapferer, J. (1986a, June 04). Beyond positioning. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/beyond-positioning
Merigó , E. (1985a, February 01). Competition with other sector: A global strategy . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/competition-with-other-sector-a-global-strategy-