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den Boon, A. K. (2002a, June 13). Media performance indicators . ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/media-performance-indicators-
McConochie and Uyenco (2002a, June 09). Trash and treasures of duplication. ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/trash-and-treasures-of-duplication
Lyness, P. (1957a, June 15). American experience with motivation research. ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/american-experience-with-motivation-research