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American experience with motivation research

Date of publication: June 15, 1957

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation

Author: Paul Lyness

Abstract:

Motivation research took root in American merchandising only a decade ago. Yet today, it is the most discussed specialisation in consumer work. The novel insights and methods of motivation research have been aired in many media — not only in the "trade press" of advertising and marketing, but in more widely distributed magazines.

Paul Lyness

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Research Papers

Motivation research in practice co-ordinated with marketing research

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation

Author: Börje Lindberg

 

June 15, 1957

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Citation

Lindberg, B. (1957a, June 15). Motivation research in practice co-ordinated with marketing research. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/motivation-research-in-practice-co-ordinated-with-marketing-research


Research Papers

Motivation research in practice co-ordinated with marketing research (French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation

Author: Börje Lindberg

 

June 15, 1957

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Citation

Lindberg, B. (1957a, June 15). Motivation research in practice co-ordinated with marketing research (French). ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/motivation-research-in-practice-co-ordinated-with-marketing-research-french-


Research Papers

Motivation research

Catalogue: The European Marketing Research Review 1971

Authors: James Spence, Jacqui Spence

 

June 15, 1971

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Citation

Spence and Spence (1971a, June 15). Motivation research. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/motivation-research-829


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Lyness, P. (1957a, June 15). American experience with motivation research. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/motivation-research-829