Abstract:
Motivation research took root in American merchandising only a decade ago. Yet today, it is the most discussed specialisation in consumer work. The novel insights and methods of motivation research have been aired in many media â not only in the "trade press" of advertising and marketing, but in more widely distributed magazines.
This could also be of interest:
Research Papers
Transforming American Express
Catalogue: Congress 2005: Making A Difference
Authors: Jeremy Diamond, Amy Markus
Company: American Express Company
September 21, 2005
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