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Trash and treasures of duplication

Date of publication: June 9, 2002

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Companies: Nielsen, OMD Group

Authors: Roberta M. McConochie, Beth Uyenco

Abstract:

This paper presents early cross-media results from Arbitron's 2002 portable people meter (PPM) panel in the Philadelphia (United States) market. Previous results from the small-scale PPM panel in Wilmington (Delaware) in 2001 suggested important variations in cross-media duplication between radio and television. The present results build upon the earlier findings, extending the learning from PPM's capture of both television and radio via a single, unified measurement platform. This unified cross-media panel method provides insight into the consumer target's media behavior and to various effective strategies to maximize target reach and efficiency.

Roberta M. McConochie

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Beth Uyenco

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McConochie and Uyenco (2002a, June 09). Trash and treasures of duplication. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/online-audience-distribution-and-duplication-