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Research papers

Nations and vacations

This paper deals with people's attitudes toward nations and vacations. Attitudes were detected and measured in terms of the affective meaning of concepts. Such issues are not trivial, since people may evaluate highly (or poorly) a given country, and...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Gabriele Morello
June 15, 1983
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Citation

Morello, G. (1983a, June 15). Nations and vacations. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/nations-and-vacations


Research papers

Comparability in the measurement of advertising persuasion

Lego System A/S is pre-testing television commercials and print advertising in their major markets on a continuous basis. Lately, a validated standardised persuasion measure - the BUY(c)TEST - has been used in USA, France, Great Britain, Germany, and...

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Authors: Arne Krogh Nielsen, Lorenz C. Andersen
June 15, 1983
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Citation

Nielsen and Andersen (1983a, June 15). Comparability in the measurement of advertising persuasion. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/comparability-in-the-measurement-of-advertising-persuasion


Research papers

Comparative industrial buying patterns in high level economies

Despite the fact that well over 1000 articles appeared on industrial purchasing in the past two decades, relatively little progress has been made toward understanding and predicting buyer behaviour patterns. The key reason for this phenomenon, in our...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Peter M. Banting, David Ford, Andrew C. Gross, George Holmes
June 15, 1983
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Citation

Banting, Ford, Gross and Holmes (1983a, June 15). Comparative industrial buying patterns in high level economies. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/comparative-industrial-buying-patterns-in-high-level-economies


Research papers

Me too and us

This paper attempts to see how market researchers can plan to make use of this third emotional image area to help sell their products. There are perhaps some consumer marketing practices from which pharmaceutical companies could learn. We try to...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Colin N. Maitland
June 15, 1983
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Citation

Maitland, C. N. (1983a, June 15). Me too and us. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/me-too-and-us


Research papers

Multivariate data analysis and consumer behaviour

The purpose of this communications is to review the main applications of multivariate methods to a preeminent area of marketing research consumer behavior. Three areas of application are distinguished, based on a paradigm of consumer behavioral...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Yves Evrard
June 15, 1982
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Citation

Evrard, Y. (1982a, June 15). Multivariate data analysis and consumer behaviour. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/multivariate-data-analysis-and-consumer-behaviour


Research papers

Observation, reading and evaluation of evening paper advertisements contra weekly magazine advertisements

Are there any differences in the effects of advertisements in evening newspapers and advertisements in weekly magazines? In what ways do they differ and how should you explain the differences? These were some of the questions raised by VECTU - the...

Catalogue: Seminar 1982: Improving Media Research
Authors: Kjell Sjögren, Fred Bergholtz
June 15, 1982
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Citation

Sjögren and Bergholtz (1982a, June 15). Observation, reading and evaluation of evening paper advertisements contra weekly magazine advertisements. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/observation-reading-and-evaluation-of-evening-paper-advertisements-contra-weekly-magazine-advertisements


Research papers

Adman and Eve

During the past decade, many studies have been published on the manner in which women are portrayed in mass media advertisements. This paper presents data from a research study which focusses on the comparative marketing effectiveness of two styles...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Robert A. Hamilton, Brian Haworth, Nazli Sardar
June 15, 1982
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Citation

Hamilton, Haworth and Sardar (1982a, June 15). Adman and Eve. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/adman-and-eve


Research papers

Tv audience data checkup

In the Federal Republic of Germany and West-Berlin there are three research instruments delivering TV audience data in a periodic manner: 1. Teleskopie, a panel with continuous daily measurement based on 1650 TV households with 3400 adults and 620...

Catalogue: Seminar 1982: Improving Media Research
Author: Jürgen Pfifferling
June 15, 1982
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Citation

Pfifferling, J. (1982a, June 15). Tv audience data checkup. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/tv-audience-data-checkup


Research papers

The consumer and the policy-maker

The first study discussed was undertaken by Consumers' Association (CA) on behalf of the Environment and Consumer Protection Service of the EEC. This was essentially a small-scale methodological exercise, CA's brief being to recommend to the EEC a...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Michael Warren, David Yelding, Antony Keith
June 15, 1982
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Citation

Warren, Yelding and Keith (1982a, June 15). The consumer and the policy-maker. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/the-consumer-and-the-policy-maker