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Multivariate data analysis and consumer behaviour

Date of publication: June 15, 1982

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Yves Evrard

Abstract:

The purpose of this communications is to review the main applications of multivariate methods to a preeminent area of marketing research consumer behavior. Three areas of application are distinguished, based on a paradigm of consumer behavioral system: 1. market segmentation; 2. consumer perceptions and product positioning; 3. preferences and choices. For each area, available methods are briefly presented in a comparative framework. The conclusive part aims to identify the main trends of evolution of multivariate data analysis.

Yves Evrard

Author

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Research Papers

Causal modelling in marketing

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Yves Evrard

 

June 15, 1984

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Citation

Evrard, Y. (1984a, June 15). Causal modelling in marketing. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/causal-modelling-in-marketing


Research Papers

Causal modelling in marketing (French)

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Yves Evrard

 

June 15, 1984

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Citation

Evrard, Y. (1984a, June 15). Causal modelling in marketing (French). ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/causal-modelling-in-marketing-french-


Research Papers

From data collection to data analysis

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Authors: Patrick Le Maire, Yves Evrard

 

November 1, 1977

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Citation

Le Maire and Evrard (1977a, November 01). From data collection to data analysis. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/from-data-collection-to-data-analysis


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Citation

Evrard, Y. (1982a, June 15). Multivariate data analysis and consumer behaviour. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/from-data-collection-to-data-analysis