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Multivariate data analysis and consumer behaviour

Date of publication: June 15, 1982

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Yves Evrard

Abstract:

The purpose of this communications is to review the main applications of multivariate methods to a preeminent area of marketing research consumer behavior. Three areas of application are distinguished, based on a paradigm of consumer behavioral system: 1. market segmentation; 2. consumer perceptions and product positioning; 3. preferences and choices. For each area, available methods are briefly presented in a comparative framework. The conclusive part aims to identify the main trends of evolution of multivariate data analysis.

Yves Evrard

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Research Papers

Multivariate analysis of survey data

Catalogue: Consumer Market Research Handbook

Author: Ken Baker

 

September 1, 1998

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Citation

Baker, K. (1998a, September 01). Multivariate analysis of survey data. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/multivariate-analysis-of-survey-data


Research Papers

Multivariate analysis of market research data

Catalogue: Consumer Market Research Handbook

Author: C. Holmes

 

August 1, 1986

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Holmes, C. (1986a, August 01). Multivariate analysis of market research data. ANA - ESOMAR. Retrieved May 13, 2025, from


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Some observations on, and developments in the analysis of multivariate survey data

Catalogue: ESOMAR/WAPOR Congress 1969

Authors: Jim Inglis, Douglas J. Johnson

 

June 15, 1969

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Citation

Inglis and Johnson (1969a, June 15). Some observations on, and developments in the analysis of multivariate survey data. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/some-observations-on-and-developments-in-the-analysis-of-multivariate-survey-data


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Citation

Evrard, Y. (1982a, June 15). Multivariate data analysis and consumer behaviour. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/some-observations-on-and-developments-in-the-analysis-of-multivariate-survey-data