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Shekar and Xavier (1993a, June 15). A new approach to segmenting markets using rank-ordered preferences. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-new-approach-to-segmenting-markets-using-rank-ordered-preferences
Wicken, G. (1993a, June 15). Young people and reading. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/young-people-and-reading
Currie and Turner (1993a, June 15). The clash between politics and the market. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-clash-between-politics-and-the-market
Crosby, L. A. (1992a, September 01). Toward a common verbal scale of perceived quality. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/toward-a-common-verbal-scale-of-perceived-quality
Buros and Blackall (1992a, September 01). The responsibility for service delivery . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-responsibility-for-service-delivery-
Staple and Mayrand (1992a, June 15). Diaries VS people meters. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/diaries-vs-people-meters
Beed, T. W. (1992a, June 15). An overview of the transition from diary-based television audience measurement to people meters in Australia and New Zealand, 1989-1991. ANA - ESOMAR. Retrieved September 26, 2024, from
Perry, J. (1992a, June 15). How differences between techniques affect the advertiser in Europe. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-differences-between-techniques-affect-the-advertiser-in-europe
Occhiogrosso, M. (1992a, June 15). Local market television measurement: A comparison of the statistical reliability of three methodologies. ANA - ESOMAR. Retrieved September 26, 2024, from