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An overview of the transition from diary-based television audience measurement to people meters in Australia and New Zealand, 1989-1991

Date of publication: June 15, 1992

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Terence W. Beed

Abstract:

This paper reconstructs the history of the introduction of People Meters to Australia and New Zealand during 1989-1991. The rival multinational People Meter operators invested heavily in the race to secure contracts to provide ratings services in the antipodean countries but the currencies now' are a Nielsen system in Australia and an AGB system in New Zealand. The pathways to success for these operators were very different in each country.

Terence W. Beed

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Citation

Beed, T. W. (1992a, June 15). An overview of the transition from diary-based television audience measurement to people meters in Australia and New Zealand, 1989-1991. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-new-paradigm-in-interactive-audience-measurement-