Back

An overview of the transition from diary-based television audience measurement to people meters in Australia and New Zealand, 1989-1991

Date of publication: June 15, 1992

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Terence W. Beed

Abstract:

This paper reconstructs the history of the introduction of People Meters to Australia and New Zealand during 1989-1991. The rival multinational People Meter operators invested heavily in the race to secure contracts to provide ratings services in the antipodean countries but the currencies now' are a Nielsen system in Australia and an AGB system in New Zealand. The pathways to success for these operators were very different in each country.

Terence W. Beed

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

TV audience measurement around the world

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Bill Harvey, Ken Purdye

 

May 1, 1994

×

Citation

Harvey and Purdye (1994a, May 01). TV audience measurement around the world. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/tv-audience-measurement-around-the-world


Research Papers

Television audience measurement in Russia

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Elena Koneva, Vladimir Shchipkov

Company: Ipsos Comcon

June 15, 1996

×

Citation

Koneva and Shchipkov (1996a, June 15). Television audience measurement in Russia. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/television-audience-measurement-in-russia


Research Papers

The television audience examined

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Maura Clancey

 

May 1, 1994

×

Citation

Clancey, M. (1994a, May 01). The television audience examined. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-television-audience-examined


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Beed, T. W. (1992a, June 15). An overview of the transition from diary-based television audience measurement to people meters in Australia and New Zealand, 1989-1991. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-television-audience-examined