Abstract:

Much has been said recently about the supposedly all-pervasive nature of video game culture and its impact on young people. Some prognostications have it that today's children, on growing up, will not be interested in the printed word at all. This paper shows that, although children do play video games a lot, they also read extensively. It predicts that the printed word is far from dead, but that publishers will have to concentrate harder than ever on getting it right, both for today's children when they grow into adults and for the young people of the future.