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Hayes, P. J. (1985a, February 27). Competitive advertising effectiveness . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/competitive-advertising-effectiveness-
Baur and Doeblin (1983a, November 02). Choosing the right product. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/choosing-the-right-product
Giblin and Laborie (1981a, August 23). Evaluation of the differential fares policy contemplated for the "T.G.V" (very fast train) service in France. ANA - ESOMAR. Retrieved September 26, 2024, from
Giblin and Laborie (1981a, August 23). Evaluation of the differential fares policy contemplated for the "T.G.V" (very fast train) service in France (French). ANA - ESOMAR. Retrieved September 26, 2024, from
MacNulty, C. A. (1980a, June 18). Scenario development for corporate planning. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/scenario-development-for-corporate-planning
Smith, A. (1978a, June 14). Response to magazine and television advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/response-to-magazine-and-television-advertising
Oliver, R. A. (1977a, June 15). An evaluation of the use made of evaluation research in a national tourist board. ANA - ESOMAR. Retrieved September 26, 2024, from
Strauch, P. (1976a, June 15). Utilization of the Nielsen panel for evaluation of promotions . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/utilization-of-the-nielsen-panel-for-evaluation-of-promotions-
Marton, K. (1975a, August 01). Evaluation of the effectiveness of a drug counselling training program . ANA - ESOMAR. Retrieved September 26, 2024, from