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Utilization of the Nielsen panel for evaluation of promotions

Date of publication: June 15, 1976

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions

Company: Nielsen

Author: Pierre Strauch

Abstract:

In starting to write this paper, I had some doubts: "Should I really talk to an Assembly of Researchers and Professionals of the Promotion about distribution checks, consumer sales and other basic items?" A short review of a few dozens of promotion sales confirms that basic principles and basic facts are either not known or not taken into consideration by leading manufacturers in running promotions. This is the reason why I decided to start from the very beginning.

Pierre Strauch

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Strauch, P. (1976a, June 15). Utilization of the Nielsen panel for evaluation of promotions . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/using-panel-data-to-evaluate-the-consequences-of-promotions-