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Wyndham and Goosey (1997a, September 01). It is time we started using statistics!. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/it-is-time-we-started-using-statistics-
Arreaza, Baskin, Bergna and Riebman (1997a, June 15). The implementation of L-O-V in Venezuela. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/the-implementation-of-l-o-v-in-venezuela
Elias and Streber (1997a, June 15). Proposal for reach and frequency calculation in a continuos panel (Spanish). ANA - ESOMAR. Retrieved June 03, 2024, from
Elias and Streber (1997a, May 01). Proposal for reach and frequency calculation in a continuos panel. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/proposal-for-reach-and-frequency-calculation-in-a-continuos-panel
Sandler, M. H. (1996a, December 01). Marketing mix. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/marketing-mix
Hoekstra and Huizingh (1996a, November 01). The lifetime value concept . ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/the-lifetime-value-concept-
Horne, Naude and Worthington (1996a, November 01). Affinity credit card . ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/affinity-credit-card-
Robinson, C. (1996a, November 01). What turns them on and what turns them off . ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/what-turns-them-on-and-what-turns-them-off-
Stokmans and Loosschilder (1996a, September 01). The interactive concept test . ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/the-interactive-concept-test-